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MADEmattEB

MADE From Scratch

I’m a writer, producer, and marketing strategist. Listen for business insights and demos of other creative media.

Archived from iTunes at https://itunes.apple.com/us/podcast/made-from-scratch/id1254295870. Items in this collection are restricted.

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MADEmattEB
Aug 14, 2018 MADE From Scratch
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Organizations are trying to get more diverse, but they don’t know how. Most people can’t handle being proven wrong or telling others they’re wrong + it’s become taboo to have a civil conversation about issues across a wide spectrum.
MADEmattEB
Aug 7, 2018 MADE From Scratch
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You work 8+ hours a day. You sleep 4-8 hours a day. You gotta eat, poop, and do some other stuff along the way. But you Work MOST OF THE DAY...so now what?
MADEmattEB
Jul 26, 2018 MADE From Scratch
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Focus is often thought of in a very narrow context and I think that doesn’t take into account the consistency of refinement.
MADEmattEB
Jul 25, 2018 MADE From Scratch
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Advertising hasn’t been required to prove an ROI up until now. But as in-house teams and “DIY” platforms open up, agencies NEED to be able to provide and prove their own value.
MADEmattEB
Jul 24, 2018 MADE From Scratch
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In organizations where you’re building something big it is inevitable that you will encounter conflict. Without that you can’t get beyond people’s limitations. But be mindful because it can be tricky business.
MADEmattEB
Jul 20, 2018 MADE From Scratch
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Everybody knows this. But WHY EXACTLY is it so important? If you are only thinking from the perspective of how it’s valuable for YOU you may have missed the boat.
MADEmattEB
Jul 19, 2018 MADE From Scratch
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People often get confused when they think or talk about what branding is. Just like how marketing and advertising have become muddled and difficult to distinguish, so too has branding. Hopefully this helps clear some things up!
MADEmattEB
Jul 18, 2018 MADE From Scratch
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Listen to me rap about whack advertising companies and executives and why you should hire us to do your creative. 🧐
MADEmattEB
Jul 17, 2018 MADE From Scratch
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Netflix’s stock fell between 13% - 14% recently, citing “faulty forecasting,” and a 50% off-target result for new subscriber growth. What will happen next?!
MADEmattEB
Jul 16, 2018 MADE From Scratch
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“Dialing for dollars,” and going door to door are definitely a dying art. They’re also tactics that basically evolved into automated email & banner ads. If you’re looking for the connection between old and new here it is...
MADEmattEB
Jul 13, 2018 MADE From Scratch
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It’s obvious that audio and voice are making headway in the world of search. But there are a great number of unanswered questions and plenty of speculation to go around. If you’re not up on it, let me catch you up to speed.
MADEmattEB
Jul 12, 2018 MADE From Scratch
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Pepsi Co teamed up with Summit Entertainment, Kyrie Irving, and some industry pros to create a profitable new franchise so they can OWN their own media power.
MADEmattEB
Jul 11, 2018 MADE From Scratch
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If you’re not familiar with this in detail you can be in about 10 minutes.
MADEmattEB
Jul 10, 2018 MADE From Scratch
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I don’t mean to sound like Chicken Little but...
MADEmattEB
Jul 9, 2018 MADE From Scratch
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When you’re feeling lame or lazy how do you kick your butt into gear?
MADEmattEB
Oct 5, 2017 MADE From Scratch
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Agencies in Hollywood traditionally were not legally allowed to produce due to conflicts of interest in contract negotiations and the execution of the business. But the regional monopoly is breaking.
MADEmattEB
Oct 3, 2017 MADE From Scratch
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The formats are open ended, there are more creative outlets, and Hollywood isn't the only game in town anymore. Things are definitely changing in the entertainment landscape!
MADEmattEB
Sep 28, 2017 MADE From Scratch
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This show is full of valuable information and demonstrations about how some things work in Hollywood. The creators and the characters are very clever and creative..
MADEmattEB
Sep 26, 2017 MADE From Scratch
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Advertising, media, branding, and marketing are blending together now. Some of those results have proven incredibly valuable for brands like Lego who capitalized their own marketing with entertainment
MADEmattEB
Sep 26, 2017 MADE From Scratch
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It is taken as a given that your brand ought to have continuity across its expression on multiple channels, however, there are many places where unique voices from within your brand make a difference.
MADEmattEB
Sep 22, 2017 MADE From Scratch
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LinkedIn is supposed to be the "professional network" but now seems wrought with SJW politics or hashtag movements devoid of reason, direction, or sense. I'm sick of it and used to love this platform.
MADEmattEB
Sep 21, 2017 MADE From Scratch
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Do you need to brand OR advertise? Probably. But maybe not always and especially in certain circumstances.
MADEmattEB
Sep 20, 2017 MADE From Scratch
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When branding and advertising are properly connected they impact each other in amazing ways that propel your business forward. When they're disconnected things can get weird.
MADEmattEB
Sep 19, 2017 MADE From Scratch
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People in general need to get real with themselves first, early, and often. When we allow people to pass off lazy branding work as revolutionary it dilutes markets and makes a mockery of innovation.
MADEmattEB
Sep 18, 2017 MADE From Scratch
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This is the first step in an experiment about distinguishing the fundamentals of business and using that pursuit as Advertising for MADE.
MADEmattEB
Sep 18, 2017 MADE From Scratch
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Some one requested I get back on Anchor so here I am! Talking about the power of asking for things and what it takes to discover new parts of yourself.
MADEmattEB
Sep 12, 2017 MADE From Scratch
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Pelle Sjoenell of BBH & Jae Goodman of CAA are 2 of advertising's heaviest hitters and I got them talking about their past, the present, and our industry's future.
MADEmattEB
Aug 11, 2017 MADE From Scratch
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Call ins have inspired me and they drive conversation. That's one of the reasons that Anchor is such an awesome platform for podcasting.
MADEmattEB
Aug 11, 2017 MADE From Scratch
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This episode is a series of call ins and my responses to callers about SEO/networking, click bait headlines, and passive income.
MADEmattEB
Aug 9, 2017 MADE From Scratch
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Politics and commerce are forever intertwined and that became more evident than ever this past week when a Googler got fired for his "manifesto" about gender and diversity at the company.
MADEmattEB
Aug 8, 2017 MADE From Scratch
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SEO for restaurants, architects, and others. Go out and network too! Generate leads by any means necessary.
MADEmattEB
Aug 1, 2017 MADE From Scratch
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Companies these days are obsessed with their valuation. Turning a real profit should always be a business' goal, and doing so in an honorable way.
MADEmattEB
Jul 29, 2017 MADE From Scratch
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There are so many layers of complexity with respect to creating and producing a content plan. Choices are endless, so you have to find a way to limit for yourself.
MADEmattEB
Jul 29, 2017 MADE From Scratch
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Alt Space VR just shut their doors and we could see it coming after hearing from an employee some time ago that they "aren't concerned with revenue." That's no way to build a business!
MADEmattEB
Jul 26, 2017 MADE From Scratch
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Musk vs. Zuck, it's heating up. And people need to seriously consider the implications of introducing such complicated and philosophically monumental technology into society.
MADEmattEB
Jul 25, 2017 MADE From Scratch
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The landscape of search engines are changing from their capabilities to local (or national) laws regarding vertical integration. That means an SEO practitioner or entrepreneur needs to be aware of it.
MADEmattEB
Jul 24, 2017 MADE From Scratch
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All about transmedia; definition, evolution, and future predictions.
MADEmattEB
Jul 21, 2017 MADE From Scratch
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Jordache Johnson is a digital marketing practitioner currently working for a company called Sumo which sells automated lead capturing and heat mapping technology for websites.
MADEmattEB
Jul 19, 2017 MADE From Scratch
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Luck, persistence, and talent are the keys.
MADEmattEB
Jul 18, 2017 MADE From Scratch
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There are specific places and ways to stay persistent. Practice helps. But there's no silver bullet...
MADEmattEB
Jul 16, 2017 MADE From Scratch
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The differences, branding conversations, and other segments.
MADEmattEB
Jul 15, 2017 MADE From Scratch
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When you have nothing, you have to become really resourceful!
MADEmattEB
Jul 13, 2017 MADE From Scratch
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Interview with Louis Byrd, founder of Mellie Blue Branding Agency. A conversation about cultural intelligence in business.
MADEmattEB
Jul 12, 2017 MADE From Scratch
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Focus on what's NOT important to help you focus on what IS. And develop processes to remove thinking on certain activities.
MADEmattEB
Jul 11, 2017 MADE From Scratch
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No matter what you're doing you need to continue to practice in order to breakthrough your barriers.
MADEmattEB
Jul 10, 2017 MADE From Scratch
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Don't let anything stop you!
MADEmattEB
Jul 7, 2017 MADE From Scratch
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Professor Noam Chomsky interviewed on the topic of cults in the business world.
MADEmattEB
Jul 6, 2017 MADE From Scratch
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Embrace The Adventure Of Life • Exploring Culture Shock
MADEmattEB
Jul 5, 2017 MADE From Scratch
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Where Does Inspiration Come From? • What Motivates You? • Being Thankful • Discovering Who We Are Now • The Illusion Of "Work/Life Balance"
MADEmattEB
Jul 2, 2017 MADE From Scratch
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Start Q3 Off With A Bang • Learn To Be Pessimistic • Practice Humility • Interdisciplinary Education • Why People Respond With Negativity
MADEmattEB
Jun 30, 2017 MADE From Scratch
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Why 18 Months Is A "Make Or Break Moment" For Your New Business • Industry Specific: Scaling In Construction-dependent Industries • Connecting The Mental To The Physical • Running that hustle | Make your own podcast: https://anchor.fm/madematteb
MADEmattEB
Jun 30, 2017 MADE From Scratch
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Interconnected like neuronal pathways
MADEmattEB
Jun 30, 2017 MADE From Scratch
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Enjoy The Moment • Competition Is Fierce • Committed To Getting Better